{"id":3818,"date":"2021-11-15T17:05:19","date_gmt":"2021-11-15T10:05:19","guid":{"rendered":"https:\/\/ppprime.co.th\/tluxepower\/?p=3818"},"modified":"2022-10-17T20:20:00","modified_gmt":"2022-10-17T13:20:00","slug":"use-our-ux-roi-calculators-to-convince-your","status":"publish","type":"post","link":"https:\/\/ppprime.co.th\/tluxepower\/use-our-ux-roi-calculators-to-convince-your\/","title":{"rendered":"Use our UX ROI calculators to convince your stakeholders"},"content":{"rendered":"<div id=\"toc\" style=\"background: #f9f9f9;border: 1px solid #aaa;display: table;margin-bottom: 1em;padding: 1em;width: 350px;\">\n<p class=\"toctitle\" style=\"font-weight: 700;text-align: center;\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/p>\n<ul class=\"toc_list\">\n<li><a href=\"#toc-0\">Defining UX Maturity<\/a><\/li>\n<li><a href=\"#toc-1\">ROI and UX Research: How can we measure it?<\/a><\/li>\n<li><a href=\"#toc-2\">Step 3: Keep score to help you calculate the ROI of UX<\/a><\/li>\n<li><a href=\"#toc-3\">University Degrees and ROI<\/a><\/li>\n<\/ul>\n<\/div>\n<p>The first step on the path to designing better experiences is changing the perspectives of those in your organization. Every website or application has an initial learning curve. Improved usability can reduce this initial time taken to learn. A reduction in drop-off rates during the checkout process on e-commerce sites can increase the ROI for usability. For e-commerce sites, calculate how an increase in the percentage of visitors who convert to purchasers can improve the ROI for usability. Refining your search experience is an often overlooked but extremely important aspect of UX design, as many people navigate solely using search.<\/p>\n<ul>\n<li>As in the previous example for the conversion metric, let\u2019s assume that initial research, a minor redesign, and its implementation would cost $10,000.<\/li>\n<li>It\u2019s also worth noting that university degrees from top institutions with incredible reputations in their field can product startlingly higher rates of ROI than those listed above.<\/li>\n<li>In this article, I\u2019ll briefly discuss some of the existing models you can use to provide a framework for thinking about an organization\u2019s UX maturity.<\/li>\n<\/ul>\n<p>The key to getting the benefits of UX solutions is thorough and thoughtful design. A dedicated UX design team can delve into the symptoms and find the underlying causes of poor user experiences. Good intuitive UI and UX can help create a meaningful product that helps millions of users. The calculations around the ROI of UX can ensure to track your investments wisely.<\/p>\n<h2 id=\"toc-0\">Defining UX Maturity<\/h2>\n<p>The design of your product revolves around functionality and usability. A UX research plan is the starting point of any user-centered project. The program helps set expectations and document the essentials you need to communicate to stakeholders and clients. It\u2019s also a continuous process that allows designers to think and improvise and enhance the usability of an existing product.<\/p>\n<p>Even if it means compromising on things that look pretty but, for example, are distracting for the audience. When doing business and making  investments, you often deal with a lot ofimmeasurable <a href=\"https:\/\/topbitcoinnews.org\/\">https:\/\/topbitcoinnews.org\/<\/a> valuesorvalues expressed in many different units. That\u2019s why you may need to build your own ROI model and make some added calculations to come up with a common (money-related) denominator.<\/p>\n<p>This not only helps in understanding the perceptions of users about your design but also clarifies their expectations from you in the future. When calculating the ROI of UI\/UX design, you need to look at the bigger picture. The best way to <a href=\"https:\/\/topbitcoinnews.org\/python-2-vs-3\/\">Python 2 vs 3<\/a> understand this is to switch the focus from money to the value added to customers\u2019 experience. This can be seen by the time people spend on your mobile or web application or the loyalty they show by sticking to your product or service.<\/p>\n<p>Investment is more than just the direct cost of the learning experience. It is also the cost of the missed opportunities that form part of the learning. The 3-4 years\u2019 salary you lose is known as an \u201copportunity cost\u201d. Opportunity costs can often outweigh the costs of the learning experience and it\u2019s very important to take them into account.<\/p>\n<p>People often get stuck because they are trying really hard to figure out how to put a dollar amount on something. But calculating the ROI of UX is more aboutdemonstratingthat design that improves the customer experience hasa positive <a href=\"https:\/\/topbitcoinnews.org\/onion-architecture-definition-principles-benefits-2\/\">Onion Architecture: Definition Principles &#038; Benefits<\/a> impact on our business goals\u2013 whatever those goals might be. Did you know that 70% of projects fail due to the lack of user acceptance? This is often because project managers fail to understand the user requirements properly.<\/p>\n<p><img class='aligncenter' style='display: block;margin-left:auto;margin-right:auto;' src=\"data:image\/jpeg;base64,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\" width=\"308px\" alt=\"ux roi\"\/><\/p>\n<p>That means this kind of learning tends not to lead to promotions but rather modest annual pay rises when we show that we\u2019ve learned a bit more than our peers. We\u2019re going to put an arbitrary figure on that now and say that it\u2019s worth $500 a year in pay rises. We\u2019re also going to assume in all these examples that the value is paid out over 20 years.<\/p>\n<h2 id=\"toc-1\">ROI and UX Research: How can we measure it?<\/h2>\n<p>As UX practitioners, we often focus on the value our work provides through the lens of a more satisfactory, efficient, or enjoyable experience. Our champion introduced us to key people, set up meetings between people across products and teams, and had the ability to get the right people to network without the need of being present in every meeting themself. The general conditions on the  ground were adverse to UX \u2014 with the focus on production. However, there were other mountains that were in the way that our champion needed to overcome. One specific example was that there was immediate and then constant pushback from colleagues on the ability for the product to incorporate research and redesign.<\/p>\n<ul>\n<li>Quality assurance produces fewer errors because prototypes and the final product have the same fidelity and functionality\u2013meaning less rework, reduced labor costs, fewer usability issues, and fewer support tickets.<\/li>\n<li>If it\u2019s the calculation for a customer service page, the focus is on the average call time and reduced call durations.<\/li>\n<li>And it is a foolproof way to get your app featured in the Play Store or App Store.<\/li>\n<li>Are the performance, features, and functionalities on par with other state-of-the-art SaaS applications?<\/li>\n<li>If you can prove that user interface changes would help to increase sales to existing customers, your client will be much more willing to listen to your reasoning and increase the UX budget.<\/li>\n<li>We proposed an account dashboard that would provide an immediate, at-a-glance view of the most critical actionable data, and deliver a further boost to customer productivity.<\/li>\n<\/ul>\n<p>They had been in the organization for a decade and had a stellar reputation. For example, they knew the right executives and could get them to attend meetings to make a statement on the need for UX, when they were facing the adversity referenced in the bullet above. Our champion traveled, spent time in meetings and workshops, reached out to countless others, educated themself, and spent time outside of their typical duties in order to push for UX to grow in the organization. This makes sense when we think about an organization at the fledgling stage of implementing UX \u2014 it is unlikely you would immediately go from having little to no UX, to hiring a specific role for championing the cause.<\/p>\n<h2 id=\"toc-2\">Step 3: Keep score to help you calculate the ROI of UX<\/h2>\n<p>ROI is a standardized financial KPI that is widely used to evaluate the profitability of an investment. It\u2019s popular because it\u2019s simple, easy to understand and compare, and quite versatile, suitable for multiple applications. However it\u2019s done, the key here is to get an idea of where you stand before a specific effort shifts into high gear and changes are rolled out to end users. Indi Young will provide wisdom on how to gather the right data as part of your journey mapping process. She has written two books,Practical EmpathyandMental Models. Currently she conducts live online advanced courses about the importance of pushing the boundaries of your perspective.<\/p>\n<p>You could run a series of interviews with them or observe their work for a couple of days and hear about the problems users report first hand. It would be even more helpful if you could work as a support agent yourself for a couple of days, but most call centers have pretty tight policies restricting who can take calls. You could also try recruiting support agents to do user research for you\u2014for example, by providing additional questions for them to ask users. But, if a call center is already overloaded, it would be difficult to get your client\u2019s approval for this.<\/p>\n<h2 id=\"toc-3\">University Degrees and ROI<\/h2>\n<p>If you\u2019re developing a new site, you need a UX designer, not a graphic designer. User experience design is about designing interactions that make sense to your user. It\u2019s about architecting content in a way that makes it easy to navigate and find. It\u2019s about using responsive layouts to display content so that it\u2019s easily digestible for your users, increasing their understanding and likelihood of conversion. In business, ROI is a performance measurement usually presented as a percentage. It calculates the direct return relating to an investment \u2013 hence the acronym return on investment.<\/p>\n<p><img class='aligncenter' style='display: block;margin-left:auto;margin-right:auto;' src=\"data:image\/jpeg;base64,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\" width=\"302px\" alt=\"ux roi\"\/><\/p>\n<p>Measuring UX design through algorithms is not the only basis of its assessment. Creating, developing and maintaining a usable website is more important than you might think. Tracking and analyzing website performance prior to the UX research and after can be insightful and directly influenced by changes made based on UX research. We are among the world\u2019s first Customer Experience Integrators . We\u2019ve delivered over $256,000,000 in CX work for Fortune 500 clients. We&#8217;ve been consulting and training since 1981, and have numerous clients across Banking, Telecom, Retail, Medical, Entertainment, Government, and Education.<\/p>\n<p>You inherently know good design functions better, and you likely have basic data to support that your improvements lead to an indirect increase in profits. ROI is used more broadly in design to describe the effect of an investment in a design-related area\u2014e.g., investments in design, usability, or user research. When used in this way, ROI cannot be calculated as simply as in finance, because the investment is not always measured in the same unit as the benefit, and the effect is not always direct. By switching to UXPin Merge, PayPal empowered its product teams to build new products and features eight times faster than experienced UX designers using traditional vector-based design tools.<\/p>\n<p>When the end-users are made an active part of the design process, the product gets better along the way. All in all, calculating the ROI of UX helps with handling bad UX, including strategy development and task prioritizing. It is helpful when it comes to cost reduction, business metric improvements, and achieving settled goals. Previously, we have mentioned that we can improve the conversion rate when we measure the ROI of UX design services.<\/p>\n<h2 id=\"toc-4\">Three Myths About Calculating the ROI of UX<\/h2>\n<p>ROI calculations can be as detailed and comprehensive as you want them to be. In the internal application example above, we could have also included the hourly cost of keeping the employees\u2019 office heated and keeping the lights on. However, I recommend doing only as much work on these calculations as is necessary to get your point across to your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 Defining UX Maturity ROI and UX Research: How can we measure it? Step 3: Keep score to help you calculate the ROI of UX University Degrees and ROI The first step on the path to designing better experiences is changing the perspectives of those in your organization. Every website or application has an initial [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84],"tags":[],"_links":{"self":[{"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/posts\/3818"}],"collection":[{"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/comments?post=3818"}],"version-history":[{"count":1,"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/posts\/3818\/revisions"}],"predecessor-version":[{"id":3819,"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/posts\/3818\/revisions\/3819"}],"wp:attachment":[{"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/media?parent=3818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/categories?post=3818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppprime.co.th\/tluxepower\/wp-json\/wp\/v2\/tags?post=3818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}